Services Marketing: Concepts, Strategies, & Cases
Get the textbook that combines usability with cutting-edge data. SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES is thorough and yet shorter than many of the textbooks you could choose from. And, its emphasis is on business-to-business services, technology, and global services ensures you'll be ready for that first job after college.
Specifications of Services Marketing: Concepts, Strategies, & Cases
|Author||K. Douglas Hoffman, John E.G. Bateson|
|Publisher||South-Western College Pub|
|Number Of Pages||588|
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