Strategic Communication In Business And The Professions (6th Edition)

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Publisher: Collins Pub San Francisco
SKU: DADAX0205561209
ISBN : 9780205561209
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Strategic Communication in Business and the Professions (6th Edition)

Designed for introductory business and organizational communication classes, this successful, multi-edition book focuses on helping the reader to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety. The Sixth Edition addresses current challenges to business communication created by advances in new technology, the global marketplace, shifting communication priorities, and diversity within the workforce.

Specifications of Strategic Communication in Business and the Professions (6th Edition)

AuthorDan O'Hair, Gustav W. Friedrich, Lynda Dee Dixon
PublisherAllyn & Bacon
Number Of Pages465
Publication Date2007-03-12
Height9.94 inch.
Length7.92 inch.
Width0.69 inch.
Weight1.8 pounds.

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