Strategic Copywriting: How To Create Effective Advertising

99.00 New Out of stock
Publisher: Benjamin Cummings
SKU: DADAX074253068X
ISBN : 9780742530683
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Strategic Copywriting: How to Create Effective Advertising

Strategic Copywriting is a detailed howto guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as those broadcast on radio and television. Edd Applegate walks the reader through the proven principles of writing advertisements, analyzing real ads to illustrate why certain words, phrases, and techniques are used and how they are_or aren't_effective in attracting consumers.

Specifications of Strategic Copywriting: How to Create Effective Advertising

AuthorEdd Applegate
PublisherRowman & Littlefield Publishers
Number Of Pages256
Publication Date2004-09-27
Height9.49 inch.
Length7.45 inch.
Width0.66 inch.
Weight1 pounds.

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