Strategic Management (13th Edition)

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Publisher: Macmillan General Reference
SKU: DADAX0136120989
ISBN : 9780136120988
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Strategic Management (13th Edition)

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases.

The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.

Specifications of Strategic Management (13th Edition)

AuthorFred R. David
PublisherPrentice Hall
Number Of Pages704
Publication Date2010-01-26
Height11.08 inch.
Length8.84 inch.
Width1.23 inch.
Weight3.7 pounds.

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