Strategic Marketing: Creating Competitive Advantage
The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.
Specifications of Strategic Marketing: Creating Competitive Advantage
|Author||Douglas West, John Ford, Essam Ibrahim|
|Publisher||Oxford University Press|
|Number Of Pages||585|
Write a review
Note: HTML is not translated!
Rating: Bad Good
Enter the code in the box below: