Study Guide To Accompany Principles Of Marketing

99.00 New Out of stock
Publisher: Smithsonian
SKU: DADAX0132389878
ISBN : 9780132389877
Availability: Out Of Stock


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Study Guide to accompany Principles of Marketing

The 12th edition study guide provides students on the go with a valuable resource. It consists of detailed chapter outlines, student exercises, plus exercises correlated to award-winning print advertisements. There is also a section providing suggested answers for all exercises, offering the students feedback on their responses. The study guide can be packaged at a low cost with new copies of this text. The study guide can also be purchased separately at

Specifications of Study Guide to accompany Principles of Marketing

AuthorPhillip Kotler
PublisherPrentice Hall
Number Of Pages408
Publication Date2007-04-28
Height10.92 inch.
Length8.24 inch.
Width0.82 inch.
Weight2.07 pounds.

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