Tested Advertising Methods

118.48 New In stock
Publisher: Zondervan
SKU: DADAX0139068910
ISBN : 9780139068911
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Tested Advertising Methods

A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.

Specifications of Tested Advertising Methods

AuthorJohn Caples
Edition4th Rev
PublisherPrentice Hall Trade
Number Of Pages318
Publication Date1980-06
Height8.25 inch.
Length1 inch.
Width5.25 inch.
Weight0.79 pounds.

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