The Strategy And Tactics Of Pricing: A Guide To Profitable Decision Making

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Publisher: Collins Pub San Francisco
SKU: DADAX013026248X
ISBN : 9780130262486
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making

Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies.  Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics.  For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.

Specifications of The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making

AuthorThomas Nagle
Number Of Pages398
Publication Date2001-11-21
Height9.3 inch.
Length5.96 inch.
Width0.92 inch.
Weight1.25 pounds.

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