Visual Communication: Integrating Media, Art, And Science (Routledge Communication Series)

Publisher: Macmillan Publishing Co.
SKU: DADAX080585066X
ISBN : 9780805850666
Availability: Only 5 Left In-stock.


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Visual Communication: Integrating Media, Art, and Science (Routledge Communication Series)

A well-rounded education in the 21st century requires not just verbal and mathematical proficiency, but also the ability to interpret, critique, create, and use visual communication on sophisticated levels. In today’s visual world, it is critically important to hold an appreciation for the profound effects imagery has on individuals and the communities in which they live.
Visual Communication focuses on cultivating visual and media literacy from both consumption and production points of view and introduces students to the application of intuitive intelligence to a visual context. Innovative in its field, it provides a solid theoretical overview of the most advanced thinking and research about visual communication, teaching readers how to apply theory to enhance their understanding of and work with images.
This book is intended for students in visual literacy and communication courses. It can also be used in photojournalism courses and other coursework with a visual component. Individuals interested in mass media studies will likewise find the book to be a worthwhile read.

Specifications of Visual Communication: Integrating Media, Art, and Science (Routledge Communication Series)

AuthorRick Williams, Julianne Newton
Number Of Pages472
Publication Date2007-07-06
Height11 inch.
Length0.75 inch.
Width8.75 inch.
Weight3 pounds.

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