Why We Shop: Emotional Rewards And Retail Strategies

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Publisher: Schirmer
SKU: DADAX027598172X
ISBN : 9780275981723
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Why We Shop: Emotional Rewards and Retail Strategies

Shopping is one of the most challenging and rewarding human activities. Pooler offers a captivating exploration of the emotional and psychological dimensions of shopping. What drives shoppers in various situations? Why do we shop the way we do? Why do people go to malls, boutiques, and Web sites with their credit cards in hand, despite not knowing what it is they're looking for? This book answers such questions, taking an incisive look at how shopping and shoppers have changed in recent years.

Specifications of Why We Shop: Emotional Rewards and Retail Strategies

AuthorJim Pooler
Number Of Pages216
Publication Date2003-11-30
Height9.21 inch.
Length6.14 inch.
Width0.5 inch.
Weight0.75 pounds.

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