Home » Publisher » McGraw-Hill/Irwin » Business, Economics & Law » Marketing Channels: A Relationship Management Approach
Marketing Channels: A Relationship Management Approach Zoom

Marketing Channels: A Relationship Management Approach

$28.56 New Out of stock Publisher: McGraw-Hill/Irwin
SKU: DADAX0072895128
ISBN : 9780072895124
Condition : New
Price:
$28.56

Shipping & Tax will be calculated at Checkout.
US Delivery Time: 3-5 Business Days.
Outside US Delivery Time: 8-12 Business Days.

Tags: DADAX0072895128, 0072895128, 9780072895124, Marketing Channels: A Relationship Management Approach, McGraw-Hill/Irwin Products, Business, Economics & Law Products
Marketing Channels: A Relationship Management Approach

Marketing Channels: A Relationship Management Approach

This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.

Specification of Marketing Channels: A Relationship Management Approach

GENERAL
AuthorLou E Pelton
BindingHardcover
LanguageEnglish
Edition2
ISBN-100072895128
ISBN-139780072895124
PublisherMcGraw-Hill/Irwin
Publication Year2001

Write a review


Your Name:


Your Email:


Your Review:

Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below:




Continue