The Complete Guide To Special Event Management

$55.53 New In stock Publisher: Manchester University Press
SKU: DADAX0471549088
ISBN : 9780471549086
Condition : New
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The Complete Guide to Special Event Management

Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.

Specifications of The Complete Guide to Special Event Management

GENERAL
AuthorDwight W. Catherwood, Richard L. Van Kirk
BindingHardcover
LanguageEnglish
Edition1
ISBN-100471549088
ISBN-139780471549086
PublisherWiley
Number Of Pages320
Publication Date1992-05
DIMENSIONS
Height9.41 inch.
Length6.36 inch.
Width1.1 inch.
Weight1.41 pounds.

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