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Business Marketing Management: B2B
Publisher: King Fahd Complex
SKU: DADAX032458167X
ISBN : 9780324581676
Condition : New
SKU: DADAX032458167X
ISBN : 9780324581676
Condition : New
Price:
$113.33
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Business Marketing Management: B2B
Business Marketing is typically taught in four-year schools at both the undergraduate and graduate level. The course details the key differences between consumer goods and business-to-business marketing and most often includes case coverage. This course is typically found in the marketing department.
Specifications of Business Marketing Management: B2B
GENERAL | |
---|---|
Author | Michael D. Hutt, Thomas W. Speh |
Binding | Hardcover |
Language | English |
Edition | 10 |
ISBN-10 | 032458167X |
ISBN-13 | 9780324581676 |
Publisher | Cengage Learning |
Number Of Pages | 672 |
Publication Date | 2009-02-13 |
DIMENSIONS | |
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Height | 1.2 inch. |
Length | 10 inch. |
Width | 8 inch. |
Weight | 2.9 pounds. |
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