Marketing Management: Cases For Creative Problem Solving
SKU: SONG0324027370
ISBN : 9780324027372
Condition : Used
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Marketing Management: Cases for Creative Problem Solving
This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management. This extremely versatile book may be used at a variety of levels and applies to almost any course in marketing and management. These cases are designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It is also appropriate for graduate-level marketing courses. Prerequisites typically include principles of marketing and at least two other marketing courses; marketing management, if taught at the graduate level.
Specifications of Marketing Management: Cases for Creative Problem Solving
GENERAL | |
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Author | Laurence Weinstein, Madan Annavarjula |
Binding | Paperback |
Language | English |
Edition | 1 |
ISBN-10 | 0324027370 |
ISBN-13 | 9780324027372 |
Publisher | Dame Publishing |
Number Of Pages | 180 |
Publication Date | 2000-04-11 |
DIMENSIONS | |
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Height | 9.9 inch. |
Length | 7.9 inch. |
Width | 0.4 inch. |
Weight | 0.9 pounds. |
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