Visual Merchandising And Display
SKU: DADAX1609010841
ISBN : 9781609010843
Condition : New
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Visual Merchandising and Display
As long as there are shoppers, there will be a need for visual merchandising. Zeroing in on all aspects of the craft-from classic techniques to the most avant-garde developments, Visual Merchandising and Display, 6th Edition, teaches readers to present products at their best: color-coordinated, accessorized, and self-explanatory. Hundreds of examples from around the world demonstrate how retailers can reach their target markets by adding interest to window and interior displays. This new edition of the best-selling text also includes sections on sustainability, offering tips for "green" presentation. This book serves as a "how to" for creating a visual look and feel for a brand and optimizing images.
Specifications of Visual Merchandising and Display
GENERAL | |
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Author | Martin M. Pegler |
Binding | Paperback |
Language | English |
Edition | 6 |
ISBN-10 | 1609010841 |
ISBN-13 | 9781609010843 |
Publisher | Fairchild Books |
Number Of Pages | 432 |
Publication Date | 2011-06-22 |
DIMENSIONS | |
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Height | 10.88 inch. |
Length | 8.54 inch. |
Width | 1.03 inch. |
Weight | 3.45 pounds. |
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