Pricing: Making Profitable Decisions (Mcgraw Hill Series In Marketing)

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Publisher: Holt,Rinehart & Winston of Canada Ltd
SKU: DADAX0070427828
ISBN : 9780070427822
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Pricing: Making Profitable Decisions (Mcgraw Hill Series in Marketing)

By combining economic and marketing principles with accountancy and finance information this major new book provides everything you need to know about pricing. Including: quantity discounts, cash discounts, price deals, legal implications of discounting, as well as important new developments such as price bundling, service pricing, pricing research methods, value analysis and provides alternatives for pricing within legal and corporate constraints

Specifications of Pricing: Making Profitable Decisions (Mcgraw Hill Series in Marketing)

GENERAL
AuthorKent B. Monroe
BindingHardcover
LanguageEnglish
Edition2 Sub
ISBN-100070427828
ISBN-139780070427822
PublisherMcgraw-Hill College
Number Of Pages528
Publication Date1990-04
DIMENSIONS
Height9.5 inch.
Length1 inch.
Width6.5 inch.
Weight1.9 pounds.

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