Social Communication In Advertising: Consumption In The Mediated Marketplace

79.31 New In stock Publisher: National Association for the Education of Young Children
SKU: DADAX0415966760
ISBN : 9780415966764
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Social Communication in Advertising: Consumption in the Mediated Marketplace

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice  

Specifications of Social Communication in Advertising: Consumption in the Mediated Marketplace

GENERAL
AuthorWilliam Leiss, Stephen Kline, Sut Jhally, Jackie Botterill
BindingPaperback
LanguageEnglish
Edition3
ISBN-100415966760
ISBN-139780415966764
PublisherRoutledge
Number Of Pages696
Publication Date2005-09-30
DIMENSIONS
Height9.02 inch.
Length5.98 inch.
Width1.57 inch.
Weight2 pounds.

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