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Integrated Advertising, Promotion And Marketing Communications (5th Edition)
Publisher: STL Distributors
SKU: DADAX0132538962
ISBN : 9780132538961
Condition : New
SKU: DADAX0132538962
ISBN : 9780132538961
Condition : New
Price:
$9.05
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US Delivery Time: 3-5 Business Days.
Outside US Delivery Time: 8-12 Business Days.
Integrated Advertising, Promotion and Marketing Communications (5th Edition)
Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.
Specifications of Integrated Advertising, Promotion and Marketing Communications (5th Edition)
GENERAL | |
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Author | Kenneth E. Clow, Donald E. Baack |
Binding | Paperback |
Language | English |
Edition | 5 |
ISBN-10 | 0132538962 |
ISBN-13 | 9780132538961 |
Publisher | Prentice Hall |
Number Of Pages | 464 |
Publication Date | 2011-01-06 |
DIMENSIONS | |
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Height | 10.7 inch. |
Length | 8.4 inch. |
Width | 0.6 inch. |
Weight | 1.7 pounds. |
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