Essentials Of Marketing Research
SKU: DADAX0073404829
ISBN : 9780073404820
Condition : New
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Essentials of Marketing Research
Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.
Specifications of Essentials of Marketing Research
GENERAL | |
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Author | Jr., Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau |
Binding | Paperback |
Language | English |
Edition | 2 |
ISBN-10 | 0073404829 |
ISBN-13 | 9780073404820 |
Publisher | McGraw-Hill Education |
Number Of Pages | 416 |
Publication Date | 2009-11-25 |
DIMENSIONS | |
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Height | 10 inch. |
Length | 8 inch. |
Width | 0.7 inch. |
Weight | 1.6 pounds. |
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