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Retail Management: A Strategic Approach
Publisher: PRENTICE HALL
SKU: DADAX0131870165
ISBN : 9780131870161
Condition : New
SKU: DADAX0131870165
ISBN : 9780131870161
Condition : New
Price:
$89.75
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Retail Management: A Strategic Approach
This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.
Specifications of Retail Management: A Strategic Approach
GENERAL | |
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Author | Barry Berman, Joel R. Evans |
Binding | Hardcover |
Language | English |
Edition | 10th |
ISBN-10 | 0131870165 |
ISBN-13 | 9780131870161 |
Publisher | Prentice Hall |
Number Of Pages | 704 |
Publication Date | 2006-04-01 |
DIMENSIONS | |
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Height | 11.26 inch. |
Length | 8.62 inch. |
Width | 1.22 inch. |
Weight | 3.66 pounds. |
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