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Strategic Marketing Problems: Cases And Comments (12th Edition)
Publisher: Wheeler Pub Inc
SKU: DADAX0136107060
ISBN : 9780136107064
Condition : New
SKU: DADAX0136107060
ISBN : 9780136107064
Condition : New
Price:
$107.03
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Strategic Marketing Problems: Cases and Comments (12th Edition)
Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.
Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation: The Control Process; Global Marketing Strategy
MARKET: Relevant information and case studies for marketing executives and professionals.
Specifications of Strategic Marketing Problems: Cases and Comments (12th Edition)
| GENERAL | |
|---|---|
| Author | Roger Kerin, Robert Peterson |
| Binding | Hardcover |
| Language | English |
| Edition | 12 |
| ISBN-10 | 0136107060 |
| ISBN-13 | 9780136107064 |
| Publisher | Pearson |
| Number Of Pages | 744 |
| Publication Date | 2009-08-14 |
| DIMENSIONS | |
|---|---|
| Height | 11.15 inch. |
| Length | 8.74 inch. |
| Width | 1.15 inch. |
| Weight | 1.58 pounds. |
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