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Marketing Management (14th Edition)
Publisher: Fantasy Flight Publishing
SKU: DADAX0132102927
ISBN : 9780132102926
Condition : New
SKU: DADAX0132102927
ISBN : 9780132102926
Condition : New
Price:
$62.49
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Marketing Management (14th Edition)
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.
Specifications of Marketing Management (14th Edition)
| GENERAL | |
|---|---|
| Author | Philip T. Kotler, Kevin Lane Keller |
| Binding | Hardcover |
| Language | English |
| Edition | 14 |
| ISBN-10 | 0132102927 |
| ISBN-13 | 9780132102926 |
| Publisher | Pearson |
| Number Of Pages | 816 |
| Publication Date | 2011-02-18 |
| DIMENSIONS | |
|---|---|
| Height | 10.9 inch. |
| Length | 8.8 inch. |
| Width | 1.2 inch. |
| Weight | 3.85 pounds. |
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