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The Meaningful Brand: How Strong Brands Make More Money
Publisher: Bendon
SKU: DADAX0230342264
ISBN : 9780230342262
Condition : New
SKU: DADAX0230342264
ISBN : 9780230342262
Condition : New
Price:
$40.56
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US Delivery Time: 3-5 Business Days.
Outside US Delivery Time: 8-12 Business Days.
The Meaningful Brand: How Strong Brands Make More Money
Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.
Specifications of The Meaningful Brand: How Strong Brands Make More Money
| GENERAL | |
|---|---|
| Author | N. Hollis |
| Binding | Hardcover |
| Language | English |
| Edition | 2013 |
| ISBN-10 | 0230342264 |
| ISBN-13 | 9780230342262 |
| Publisher | Palgrave Macmillan |
| Number Of Pages | 225 |
| Publication Date | 2013-10-22 |
| DIMENSIONS | |
|---|---|
| Height | 9.45 inch. |
| Length | 6.42 inch. |
| Width | 0.98 inch. |
| Weight | 0.9 pounds. |
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