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Services Marketing: Concepts, Strategies, & Cases

$333.95 New In stock Publisher: Dubin Reese
SKU: DADAX0324319967
ISBN : 9780324319965
Condition : New
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$333.95
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Tags: DADAX0324319967, 0324319967, 9780324319965, Services Marketing: Concepts, Strategies, & Cases, Dubin Reese Products, Education Products

Services Marketing: Concepts, Strategies, & Cases

Get the textbook that combines usability with cutting-edge data. SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES is thorough and yet shorter than many of the textbooks you could choose from. And, its emphasis is on business-to-business services, technology, and global services ensures you'll be ready for that first job after college.

Specifications of Services Marketing: Concepts, Strategies, & Cases

GENERAL
AuthorK. Douglas Hoffman, John E.G. Bateson
BindingHardcover
LanguageEnglish
Edition3
ISBN-100324319967
ISBN-139780324319965
PublisherSouth-Western College Pub
Number Of Pages588
Publication Date2005-12-16
DIMENSIONS
Height1.05 inch.
Length9.4 inch.
Width7.54 inch.
Weight2.4 pounds.

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