Consumer Behavior (10th Edition)
SKU: DADAX0135053013
ISBN : 9780135053010
Condition : New
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Consumer Behavior (10th Edition)
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consumer Learning; Consumer Attitude Formation and Change; Communication and Consumer Behavior; The Family and Its Social Class Standing; Influence of Culture on Consumer Behavior; Subcultures and Consumer Behavior; Cross Cultural and Global Consumer Behavior; Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing For readers interested in studying consumer behavior and/or marketing.
Specification of Consumer Behavior (10th Edition)
GENERAL | |
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Author | Leon Schiffman |
Binding | Hardcover |
Language | English |
Edition | 10 |
ISBN-10 | 0135053013 |
ISBN-13 | 9780135053010 |
Publisher | Prentice Hall |
Publication Year | 2009 |
DIMENSIONS | |
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Height | 8.7 inch. |
Length | 1 inch. |
Width | 10.9 inch. |
Weight | 3.25 pounds. |
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