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Luxury Online: Styles, Systems, Strategies
Publisher: STL Distributors
SKU: DADAX0230555365
ISBN : 9780230555365
Condition : New
SKU: DADAX0230555365
ISBN : 9780230555365
Condition : New
Price:
$74.00
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US Delivery Time: 3-5 Business Days.
Outside US Delivery Time: 8-12 Business Days.
Luxury Online: Styles, Systems, Strategies
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
Specifications of Luxury Online: Styles, Systems, Strategies
| GENERAL | |
|---|---|
| Author | Uché Okonkwo |
| Binding | Hardcover |
| Language | English |
| Edition | 2010 |
| ISBN-10 | 0230555365 |
| ISBN-13 | 9780230555365 |
| Publisher | Palgrave Macmillan |
| Number Of Pages | 360 |
| Publication Date | 2010-04-15 |
| DIMENSIONS | |
|---|---|
| Height | 10 inch. |
| Length | 6 inch. |
| Width | 1 inch. |
| Weight | 1.81 pounds. |
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