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Media Audiences: Effects, Users, Institutions, And Power

$96.95 New Out of stock Publisher: SAGE Publications, Inc
SKU: DADAX1412970423
ISBN : 9781412970426
Condition : New
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Tags: DADAX1412970423, 1412970423, 9781412970426, Media Audiences: Effects, Users, Institutions, & Power, SAGE Publications, Inc Products, Reference Products
Media Audiences: Effects, Users, Institutions, and Power

Media Audiences: Effects, Users, Institutions, and Power

Despite the widespread use of the term "audience" in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts over time. Media Audiences explores the concept of media audiences from four broad perspectives, as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media.

Specification of Media Audiences: Effects, Users, Institutions, and Power

GENERAL
AuthorJohn L. Sullivan
BindingPaperback
LanguageEnglish
Edition1
ISBN-101412970423
ISBN-139781412970426
PublisherSAGE Publications, Inc
Publication Date2012
DIMENSIONS
Height9.13 inch.
Length0.64 inch.
Width7.38 inch.
Weight1 pounds pounds.

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