Media Planning Workbook, 5th Edition

$338.91 New In stock Publisher: McGraw-Hill
SKU: DADAX0844235024
ISBN : 9780844235028
Condition : New
Condition :

Shipping & Tax will be calculated at Checkout.
Estimated delivery time 7-14 days.
International delivery time 2 to 4 weeks.

   - OR -   
Media Planning Workbook, 5th Edition

Media Planning Workbook, 5th Edition

Help your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed exercises, they'll learn how to apply their knowledge of how media are selected and make well-informed media buying decisions.Over 30 assignments, complete with in-depth discussions, cover the entire range of media problems including market analysis, media analysis, and media strategy.About the AuthorIn Jack Z. Sissors' thirty-plus years of teaching media planning strategy at Northwestern University, he created and edited The Journal of Media Planning and directed many influential media symposia. Previous to joining Northwestern, he worked for Leo Burnett and other advertising agencies.

Specification of Media Planning Workbook, 5th Edition

AuthorWilliam B. Goodrich
Publication Year09-02-2001

Write a review

Your Name:

Your Email:

Your Review:

Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below: