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Menu: Pricing And Strategy
Publisher: ASM Press
SKU: DADAX0471287474
ISBN : 9780471287476
Condition : New
SKU: DADAX0471287474
ISBN : 9780471287476
Condition : New
Price:
$99.38
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US Delivery Time: 3-5 Business Days.
Outside US Delivery Time: 8-12 Business Days.
Menu: Pricing and Strategy
Now in its fourth edition, this popular guide to designing and pricing menus has even more information that will help turn your ordinary menu into a merchandising and cost control tool. Two of the industry's top hospitality educators, Jack Miller and Dave Pavesic, have teamed up to make this new edition the best book available on menu pricing and design. This revised edition includes New sections on the history of the restaurant industry The psychology of menu pricing and design How to write menu copy Use of coupons and discounts Demand and market driven pricing Menu sales mix analysis Expanded glossary of menu terms
Specifications of Menu: Pricing and Strategy
| GENERAL | |
|---|---|
| Author | Jack E. Miller, David V. Pavesic |
| Binding | Paperback |
| Language | English |
| Edition | 4 |
| ISBN-10 | 0471287474 |
| ISBN-13 | 9780471287476 |
| Publisher | Wiley |
| Number Of Pages | 240 |
| Publication Date | 1996-07-14 |
| DIMENSIONS | |
|---|---|
| Height | 11.02 inch. |
| Length | 8.6 inch. |
| Width | 0.58 inch. |
| Weight | 1.54 pounds. |
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