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Positioning: The Battle For Your Mind
Publisher: PRENTICE HALL
SKU: DADAX0071373586
ISBN : 9780071373586
Condition : New
SKU: DADAX0071373586
ISBN : 9780071373586
Condition : New
Price:
$13.10
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Positioning: The Battle for Your Mind
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
Specifications of Positioning: The Battle for Your Mind
| GENERAL | |
|---|---|
| Author | Al Ries, Jack Trout |
| Binding | Paperback |
| Language | English |
| Edition | 1 |
| ISBN-10 | 0071373586 |
| ISBN-13 | 9780071373586 |
| Publisher | McGraw-Hill Education |
| Number Of Pages | 224 |
| Publication Date | 2001-01-03 |
| DIMENSIONS | |
|---|---|
| Height | 8 inch. |
| Length | 5.4 inch. |
| Width | 0.6 inch. |
| Weight | 0.71 pounds. |
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