Principles Of Marketing (15th Edition)

$94.51 New Out of stock Publisher: Prentice Hall
SKU: DADAX0133084043
ISBN : 9780133084047
Condition : New
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Principles of Marketing (15th Edition)

Principles of Marketing (15th Edition)

Readers interested in an overview of marketing strategies and techniques.

Learn how to create value and gain loyal customers.

Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers.

The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage—from traditional marketing all-stars such as P&G and McDonald’s to new-age digital competitors such as Apple and Google.

Specification of Principles of Marketing (15th Edition)

AuthorPhilip T. Kotler
PublisherPrentice Hall
Publication Date2013
Height11 inch.
Length1.2 inch.
Width8.5 inch.
Weight3 pounds pounds.

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