{"product_id":"big-think-strategy-how-to-leverage-bold-ideas-and-leave-small-thinking-behind","title":"Big Think Strategy: How To Leverage Bold Ideas And Leave Small Thinking Behind","description":"\u003cp\u003eSchmitt (International Business, Columbia Business School) Argues That Conventional Corporate Wisdom Discourages The Kind Of Bold Thinking That Is Needed To Change Markets. Through Case Studies On Everything From The Ipod To The Trojan War, He Provides Stepbystep Instructions For Sourcing Innovative Ideas, Evaluating Them, Turning Them Into Strategy, And Executing Them. He Also Offers Guidelines For Establishing Organizational Structures That Will Sustain Longterm Big Thinking. Schmitt'S Irreverent Style Makes For Lively Reading, As He Draws On His Passionssteak, Classical Music, And Good Haircutsto Make His Points. B\u0026amp;W Photos Are Included For Visual Appeal. Annotation 2008 Book News, Inc., Portland, Or (Booknews.Com)\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":47087963603189,"sku":"SONG1422103218","price":10.03,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/5804\/8501\/files\/71yyfjMxUlL.jpg?v=1759390660","url":"https:\/\/ergodebooks.com\/products\/big-think-strategy-how-to-leverage-bold-ideas-and-leave-small-thinking-behind","provider":"Ergodebooks","version":"1.0","type":"link"}