{"product_id":"disciplined-entrepreneurship-24-steps-to-a-successful-startup","title":"Disciplined Entrepreneurship: 24 Steps to a Successful Startup","description":"\u003cp\u003e24 Steps to Success!Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs arent born with something special  they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24step framework that any industrious person can learn and apply.You will learn: Why the F word  focus  is crucial to a startups success Common obstacles that entrepreneurs face  and how to overcome them How to use innovation to stand out in the crowd  its not just about technologyWhether youre a firsttime or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want.Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.For more please visit http:\/\/disciplinedentrepreneurship.com\/\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Aulet, Bill \/ hardcover","offer_id":47834961379573,"sku":"SONG1118692284","price":9.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/5804\/8501\/files\/71WYyhgdEpL.jpg?v=1773672134","url":"https:\/\/ergodebooks.com\/products\/disciplined-entrepreneurship-24-steps-to-a-successful-startup","provider":"Ergodebooks","version":"1.0","type":"link"}