{"product_id":"experiential-marketing-case-studies-in-customer-experience","title":"Experiential Marketing: Case Studies In Customer Experience","description":"\u003cp\u003eExperiential Marketing Has Become An Indispensable Tool For All Types Of Businesses Across Multiple Sectors. This Book Provides An Allencompassing, Practical, And Conceptual Map Of Contemporary Experiential Case Studies, Which Together Offer Insights Into This Exciting Approach To Customer Experience.Experiential Marketing Incorporates 36 International Case Studies From 12 Key Sectors, From Technology, Consumer Goods, And B2B To Luxury, Events, And Tourism Sectors. With A Selection Of Case Studies From Leading Brands, Such As Cocacola, Nutella, Chanel, Nasa, The New York Times, Pfizer, And Amtrak, The Reader Will Learn And Practice The Experiential Marketing Tools And Strategies Through These Examples. Expert Testimonials, Practical Applied Exercises, And The Authors Online Videos Provide Both Theoretical Foundations And Concrete Application.This Is A Mustread For Advanced Undergraduate And Postgraduate Marketing And Customer Experience Students And An Excellent Teaching Resource. It Should Also Be Of Great Use To Practitioners  Particularly Those Studying For Professional Qualifications  Who Are Interested In Learning Experiential Marketing Strategies And Developing Knowledge About The Way Big Brands In Different Sectors Are Designing The Customer Experience Online And Offline.Online Material Includes Lecture Slides, A Test Bank Of Questions, An Instructors Manual, And Explanatory Videos.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":46968003297525,"sku":"DADAX0367900912","price":332.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/5804\/8501\/files\/71bPc3RSb1L.jpg?v=1755754388","url":"https:\/\/ergodebooks.com\/products\/experiential-marketing-case-studies-in-customer-experience","provider":"Ergodebooks","version":"1.0","type":"link"}