{"product_id":"fashion-marketing-strategies-trends-and-innovation","title":"Fashion Marketing: Strategies, Trends And Innovation","description":"\u003cp\u003eTaking A Holistic View Of The Fashion Landscape, From Fast Fashion To HighEnd, Understand Marketing Principles, Practices And The Vital Role Marketing Plays Within The Context Of Fashion.Fashion Marketingcaters To Undergraduate Students And Is Also Ideal For Any Student Needing A Comprehensive Introduction To The World Of Fashion Marketing. Covering: Consumer And Customer Motivations ECommerce And Social Commerce Digital And Technological Advancements Global Perspectives Sustainability And The Product Lifecycle Marketing Channelsstudents Will Understand The Key Concepts And Fundamentals Of Fashion Marketing, By Engaging With Practical Insights, Exercises And Various RealWorld Examples Throughout This Book. Examples Include Various Companies Including Marks And SpencerS, Matalan, Chanel, Paynter, Puma And Gymshark. InText Resources Also Include A Glossary, Key Concepts And Learning Outcomes And Exercise Questions. Online Resources Include Powerpoint Slides For Lecturers, Short Audio Clips And A Lecturers Manual.\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":47958551658741,"sku":"DADAX1398624764","price":86.59,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/5804\/8501\/files\/7128DqI83QL.jpg?v=1775576386","url":"https:\/\/ergodebooks.com\/products\/fashion-marketing-strategies-trends-and-innovation","provider":"Ergodebooks","version":"1.0","type":"link"}