{"product_id":"first-fruit-the-creation-of-the-flavr-savr-tomato-and-the-birth-of-biotech-food","title":"First Fruit: The Creation of the Flavr Savr Tomato and the Birth of Biotech Food","description":"\u003cp\u003eA must read for those interested in understanding the history and future of biotech food.W. R. Morgan, Choice magazine In a fastpaced narrative featuring colorful characters, surprising twists and turns, and several eyeopening revelations, Belinda Martineau chronicles the story behind the making of the Flavr Savr tomato, from its conception, through its muchheralded introduction to market and its subsequent ignominious disappearance. Her account serves as a cautionary tale for the biotech age, offering a revealing look at how the science of genetic engineering is actually done, how corporate decisions are really made in biotech startups, and how the regulatory system in the United States does and doesnt work. Most important, First Fruit goes beyond the polarized debate currently surrounding genetically modified foods to illustrate both the benefits and the risks of this new technology.\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Martineau, Belinda \/ paperback","offer_id":47841008943349,"sku":"SONG0071400273","price":66.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/5804\/8501\/files\/61FsQpSDIuL.jpg?v=1773752800","url":"https:\/\/ergodebooks.com\/products\/first-fruit-the-creation-of-the-flavr-savr-tomato-and-the-birth-of-biotech-food","provider":"Ergodebooks","version":"1.0","type":"link"}