{"product_id":"gen-e-generation-entrepreneur-is-rewriting-the-rules-of-business-and-you-can-too","title":"Gen E: Generation Entrepreneur Is Rewriting the Rules of Business and You Can, Too!","description":"\u003cp\u003eAmazon.com Review Youve heard of the big names of Generation E, such as Netscape cofounder Marc Andreessen and Amazon.coms Jeff Bezos. But most of todays successful young entrepreneurs dont launch entire industries: they find tiny niches in existing markets and exploit them. Take, for example, Kristin Knight. She launched a temp agency in Seattle for creative peoplegraphic artists, copywriters, Web designersand is now expanding nationwide. Or John Shriber, a real estate agent who launched a Webbased apartmentfinding service in New York City and has since expanded to Los Angeles and San Francisco. OConnell defines Gen E as those born between 1965 and 1977, and notes that 46 percent of all new businesses are started by those 35 and under. Few of these entrepreneurs start out with a grand vision; more likely, they dont want to work in traditional corporate hierarchies, theyre willing to borrow money from friends and relatives and max out their credit cards, and, most important, they can devote every waking hour to making their new businesses work. Gen E is peppered with inspirational stories of young businesspeople who are making it, but also throws in cautionary tales of endless workdays, sleepless nights spent worrying about whether the business will be able to make the next payroll, and disgruntled employees slipping Dilbert cartoons under your door. Mostly, though, Gen E is a howto: how to make a business plan, how to hire people, where to start a business (the usual suspects such as Seattle and Austin make the list, but so do Cleveland and Indianapolis), and even when to sell and move on to something else. Lou Schuler Product Description Part social commentary, part howto guide, Gen E is the first book to explore the cultural and business trends that have shaped this new breed of entrepreneur. From the Back Cover They have been scoffed at as slackers but by rebelling against the confining traditional values of corporate America, Generation X entrepreneurs are rewriting the workplace rulebook and making millions in the process. And you can, too! Part social commentary, part howtoguide, Gen E takes you on a fascinating exploration of the cultural and business trends that have shaped this new breed of maverick entrepreneur and uncovers the secrets of their success. Through revealing profiles and reallife examples, youll learn: Why Gen X entrepreneurs are different from the entrepreneurs of previous generations and how these differences affect business and management decisions. What challenges Gen X entrepreneurs face and the innovative ways some have found to overcome them Howtotips and advice from successful Gen X entrepreneurs Youll also discover the 10 best businesses for Gen X entrepreneurs and how to start them PLUS Gen E even includes a guide to the 10 coolest cities to start a Gen X business in, complete with a list of popular Gen X nightspots and eateries. Excerpt.  Reprinted by permission. All rights reserved. CHAPTER 1 Hard Work And A Little Luck: Postcards From The Front All of a sudden we were happening. It takes a lot of hard work and some luck. We had both on our side. Who are the new entrepreneurs who are changing the face of American corporate culture? Here is a look at how one company got started and the determined, creative young founders who gave them life. The Birth Of A Company Labor Day 1994: The sidewalk shimmered from the warm morning sun outside Bloomingdales flagship store on 59th Street in midtown Manhattan. Inside, 29yearold Jody Kozlow Gardner (right) and her good friend and now business partner, 30yearold Cherie Serota, exchanged nervous glances. Their store had just opened for business. The two women had recently formed their own company, Belly Basics, and 10 feet away in a prime aislefront location in Bloomingdales welltrafficked womens clothing area lay the first fruits of their entrepreneurial venture. Seventy white boxes\u003c\/p\u003e","brand":"Brand: Entrepreneur Press","offers":[{"title":"OConnell, Brian \/ paperback","offer_id":47842282143989,"sku":"DADAX1891984071","price":27.77,"currency_code":"USD","in_stock":true}],"url":"https:\/\/ergodebooks.com\/products\/gen-e-generation-entrepreneur-is-rewriting-the-rules-of-business-and-you-can-too","provider":"Ergodebooks","version":"1.0","type":"link"}