{"product_id":"kleppners-advertising-procedure-new-condition","title":"Kleppners Advertising Procedure-New Condition","description":"\u003cp\u003eAn all-inclusive introduction to the exciting and dynamic world of advertising.\u003c\/p\u003e\n\n\u003cp\u003eKleppner’s Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm’s marketing\/advertising department, an ad agency professional, and media executives.\u003c\/p\u003e\n\n\u003cp\u003eThe eighteenth edition reflects how new media has changed advertising.\u003c\/p\u003e","brand":"Pearson","offers":[{"title":"Default Title","offer_id":47919360311541,"sku":"BRWH-0136110827","price":118.68,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/5804\/8501\/files\/91ItT8nB-YL_29ebb046-340b-45ea-9701-2ec74ae361cf.jpg?v=1775221959","url":"https:\/\/ergodebooks.com\/products\/kleppners-advertising-procedure-new-condition","provider":"Ergodebooks","version":"1.0","type":"link"}