{"product_id":"kodachrome-how-two-guys-named-leo-changed-photography","title":"Kodachrome: How Two Guys Named Leo Changed Photography","description":"\u003cp\u003eKodachrome: How Two Guys Named Leo Changed Photography Is More Than A Photography Book. ItS Also The Perfect Book For Students Of Advertising And Marketing.Through The Use Of 70 Years Of Print Advertising, Kodachrome: How Two Guys Named Leo Changed Photography Shows How The J Walter Thompson Advertising Agency Sold The Public On How Easy It Was To Take ProfessionalLooking Color Movies And Still Photographs To An Increasingly Sophisticated Audience Over The Course Of Decades.Kodachrome: How Two Guys Named Leo Changed Photography Is Also A Book For Students Of Pop Culture. What Other Film Has A Paul Simon Hit Song, A Major Motion Picture, And A State Park Named After It? This Book Is Chock Full Of These And Other Nuggets Of Pop Culture.The Book Features A Chapter About Kodachrome Esoterica. The Kodachrome Name Has Appeared On A Huge Assortment Of Merchandise, And The Book Devotes An Entire Chapter To The Subject.Though Out Of Production For Years, The Name Kodachrome Is Even Recognized By A Generation Whose Entire Experience Of Photography Is Through Their Smartphones. A Box Of Donuts Says TheyLl Be Interested In This Book Too!\u003c\/p\u003e","brand":"Chin Music","offers":[{"title":"Default Title","offer_id":47958663233781,"sku":"DADAX1634050940","price":37.68,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/5804\/8501\/files\/81ppdrSlhlL.jpg?v=1775578209","url":"https:\/\/ergodebooks.com\/products\/kodachrome-how-two-guys-named-leo-changed-photography","provider":"Ergodebooks","version":"1.0","type":"link"}