{"product_id":"marketing-analytics-essential-tools-for-datadriven-decisions-darden-business-new","title":"Marketing Analytics: Essential Tools For Datadriven Decisions (Darden Business),New","description":"\u003cp\u003eThe Authors Of The Pioneering Cuttingedge Marketing Analytics Return To The Vital Conversation Of Leveraging Big Data With Marketing Analytics: Essential Tools For Datadriven Decisions, Which Updates And Expands On The Earlier Book As We Enter The 2020S. As They Illustrate, Big Data Analytics Is The Engine That Drives Marketing, Providing A Forwardlooking, Predictive Perspective For Marketing Decisionmaking.The Book Presents Actual Cases And Data, Giving Readers Invaluable Realworld Instruction. The Cases Show How To Identify Relevant Data, Choose The Best Analytics Technique, And Investigate The Link Between Marketing Plans And Customer Behavior. These Actual Scenarios Shed Light On The Most Pressing Marketing Questions, Such As Setting The Optimal Price For Ones Product Or Designing Effective Digital Marketing Campaigns.Big Data Is Currently The Most Powerful Resource To The Marketing Professional, And This Book Illustrates How To Fully Harness That Power To Effectively Maximize Marketing Efforts.\u003c\/p\u003e","brand":"University Of Virginia Press","offers":[{"title":"Default Title","offer_id":46578417828085,"sku":"DADAX0813945151","price":40.06,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/5804\/8501\/files\/51sgXG1rzDL.jpg?v=1745222404","url":"https:\/\/ergodebooks.com\/products\/marketing-analytics-essential-tools-for-datadriven-decisions-darden-business-new","provider":"Ergodebooks","version":"1.0","type":"link"}