{"product_id":"pattern-breakers-why-some-startups-change-the-future","title":"Pattern Breakers: Why Some StartUps Change the Future","description":"\u003cp\u003eBased on extensive research and realworld examples, this book upends accepted wisdom about how to achieve success when launching a startup or creating a new product.The breakthrough concepts of Pattern Breakers come from the observations of Mike Maples Jr., a seasoned venture capitalist, who noticed something strange. Startups like Twitter, Twitch, and Lyft had achieved extraordinary success despite their disregard for best practices. In contrast, other startups deemed highly promising often failed, even when they seemed to do everything right.Seeking answers, Maples and coauthor Peter Ziebelman set out to discover the hidden forces that drive extraordinary startup success. Patternbreaking success, they reveal, demands a different mindset and actions to harness developments others miss or that may, at first, seem crazy.Pattern Breakers is filled with firsthand storytelling about initial interactions with some of the most transformative startups of recent times. Maples and Ziebelman challenge us to rethink how to transcend the ordinary and achieve the extraordinary.\u003c\/p\u003e","brand":"PublicAffairs","offers":[{"title":"Maples Jr, Mike \/ hardcover","offer_id":47846638813429,"sku":"DADAX1541704355","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/5804\/8501\/files\/81JIhmElT1L.jpg?v=1773837016","url":"https:\/\/ergodebooks.com\/products\/pattern-breakers-why-some-startups-change-the-future","provider":"Ergodebooks","version":"1.0","type":"link"}