{"product_id":"persuasion-speech-and-behavioral-change","title":"Persuasion: Speech And Behavioral Change.","description":"\u003cp\u003eAn Understanding Of The Theories And Art Of Persuasion Is A Subject Fundamental To The Study Of Speech Communication; Most Basic Books In The Discipline Deal With The Nature And Structure Of The \u0026amp;Quot;Speech To Persuade\u0026amp;Quot; And With The Persuasive Effects Of Messages. If The Study Of Persuasion Is Seen, Not As A Body Of Rules Which, If Followed, Lead Inevitably To Power And Influence, But As A Set Of Unanswered (And Sometimes Unasked) Questions And A Series Of Techniques For Ferreting Out Answers And Directions, Then The Proper Shape Of A Text On Persuasion Becomes Clearer. Professor Cronkhite\u0026amp;Apos;S Book Explores The Nature And Problems Of Persuasion By Delineating The Processes Of Communication Research.\u003c\/p\u003e","brand":"Brand: Bobbs-Merrill Co","offers":[{"title":"Default Title","offer_id":47090297864437,"sku":"SONG0672610752","price":11.41,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/5804\/8501\/files\/512Fc-Vc7pL.jpg?v=1759476202","url":"https:\/\/ergodebooks.com\/products\/persuasion-speech-and-behavioral-change","provider":"Ergodebooks","version":"1.0","type":"link"}