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Selling Hospitality: A Situational Approach (Hospitality And Tourism)
Publisher: Psychology Press
SKU: DADAX1401832814
ISBN : 9781401832810
Condition : New
SKU: DADAX1401832814
ISBN : 9781401832810
Condition : New
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$67.63
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Selling Hospitality: A Situational Approach (Hospitality and Tourism)
Drawing from the insights of leading sales executives, Selling Hospitality: A Situational Approach discusses the changing hospitality sales profession, including the three emerging selling roles and when to use them. Transactional selling, consultative selling, and alliance selling are unique approaches that salespeople use depending on situational factors. This book will help you understand the new world of buyer-seller relationships and succeed in each sales situation.
Specifications of Selling Hospitality: A Situational Approach (Hospitality and Tourism)
GENERAL | |
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Author | Richard G. McNeill, John C. Crotts |
Binding | Hardcover |
Language | English |
Edition | 1 |
ISBN-10 | 1401832814 |
ISBN-13 | 9781401832810 |
Publisher | Delmar Cengage Learning |
Number Of Pages | 352 |
Publication Date | 2005-08-18 |
DIMENSIONS | |
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Height | 0.73 inch. |
Length | 9.62 inch. |
Width | 7.46 inch. |
Weight | 1.63 pounds. |
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