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Services Marketing (5th Edition)
Publisher: Unknown
SKU: DADAX0073380938
ISBN : 9780073380933
Condition : New
SKU: DADAX0073380938
ISBN : 9780073380933
Condition : New
Price:
$43.84
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US Delivery Time: 3-5 Business Days.
Outside US Delivery Time: 8-12 Business Days.
Services Marketing (5th Edition)
Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book’s content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.
Specifications of Services Marketing (5th Edition)
| GENERAL | |
|---|---|
| Author | Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler |
| Binding | Hardcover |
| Language | English |
| Edition | 5 |
| ISBN-10 | 0073380938 |
| ISBN-13 | 9780073380933 |
| Publisher | McGraw-Hill/Irwin |
| Number Of Pages | 736 |
| Publication Date | 2008-05-23 |
| DIMENSIONS | |
|---|---|
| Height | 10.1 inch. |
| Length | 8.5 inch. |
| Width | 1.1 inch. |
| Weight | 3.31 pounds. |
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