Sports And Entertainment Management (Sports Management) (Paperback)
ISBN : 9780538438292
Condition : Used
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Sports and Entertainment Management (Sports Management)
Sports and Entertainment Management serves as a one-semester course for marketing and business management students. Using topics in the sports and entertainment industries, the text and multimedia supplements cover the basic functions of management as outlined in national and state standards. Management topics discussed in the twelve chapters include leadership, finance, product management, people management, information management, legal and ethical issues, customer relations, sales management, managing change, and career development.
Specification of Sports and Entertainment Management (Sports Management)
|Publisher||South-Western Educational Pub|
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