Strategic Marketing Problems: Cases And Comments (12th Edition)
SKU: DADAX0136107060
ISBN : 9780136107064
Condition : New
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Strategic Marketing Problems: Cases and Comments (12th Edition)
Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.
Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation: The Control Process; Global Marketing Strategy
MARKET: Relevant information and case studies for marketing executives and professionals.
Specifications of Strategic Marketing Problems: Cases and Comments (12th Edition)
GENERAL | |
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Author | Roger Kerin, Robert Peterson |
Binding | Hardcover |
Language | English |
Edition | 12 |
ISBN-10 | 0136107060 |
ISBN-13 | 9780136107064 |
Publisher | Pearson |
Number Of Pages | 744 |
Publication Date | 2009-08-14 |
DIMENSIONS | |
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Height | 11.15 inch. |
Length | 8.74 inch. |
Width | 1.15 inch. |
Weight | 1.58 pounds. |
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