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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
Publisher: Oxford University Press
SKU: DADAX0130957011
ISBN : 9780130957016
Condition : New
SKU: DADAX0130957011
ISBN : 9780130957016
Condition : New
Price:
$100.35
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.
Specifications of Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
| GENERAL | |
|---|---|
| Author | Caples, Hahn |
| Binding | Paperback |
| Language | English |
| Edition | 5th |
| ISBN-10 | 0130957011 |
| ISBN-13 | 9780130957016 |
| Publisher | Prentice Hall |
| Number Of Pages | 278 |
| Publication Date | 1998-06-25 |
| DIMENSIONS | |
|---|---|
| Height | 8.98 inch. |
| Length | 6.06 inch. |
| Width | 0.65 inch. |
| Weight | 0.88 pounds. |
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