The Advertising Law Guide

$105.46 New Out of stock Publisher: Psychology Press
SKU: DADAX1581150709
ISBN : 9781581150704
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The Advertising Law Guide

All the day-to-day legal issues that confront anyone working in the advertising industry are explained in this straightforward, reader-friendly reference guide that makes complex laws readily accessible to lay readers. In concise but thorough text, the author covers trademarks, privacy and publicity issues, libel, advertising on the Internet, guidelines for marketing to children and the elderly, and complying with FTC regulations. Detailed checklists are also provided to help advertisers assess the legality of their designs. The inclusion of several legal forms is another plus to guide copywriters, graphic designers, photographers, illustrators, and other advertising pros involved in mounting and promoting campaigns.

Specifications of The Advertising Law Guide

GENERAL
AuthorLee Wilson
BindingPaperback
LanguageEnglish
Edition1st
ISBN-101581150709
ISBN-139781581150704
PublisherAllworth Press
Number Of Pages256
Publication Date2000-10-01
DIMENSIONS
Height0.67 inch.
Length8.99 inch.
Width5.98 inch.
Weight0.9 pounds.

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