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The Brand Gap: How To Bridge The Distance Between Business Strategy And Design
Publisher: Human Kinetics
SKU: DADAX0735713308
ISBN : 9780735713307
Condition : New
SKU: DADAX0735713308
ISBN : 9780735713307
Condition : New
Price:
$25.94
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US Delivery Time: 3-5 Business Days.
Outside US Delivery Time: 8-12 Business Days.
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
style="margin: 0px;">THE BRAND GAP is the first book to present a unified theory of brand. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:
• a new definition of brand
Specifications of The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
| GENERAL | |
|---|---|
| Author | Marty Neumeier |
| Binding | Paperback |
| Language | English |
| Edition | 1st |
| ISBN-10 | 0735713308 |
| ISBN-13 | 9780735713307 |
| Publisher | New Riders Press |
| Number Of Pages | 192 |
| Publication Date | 2003-01-24 |
| DIMENSIONS | |
|---|---|
| Height | 8 inch. |
| Length | 5.28 inch. |
| Width | 0.52 inch. |
| Weight | 0.53 pounds. |
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