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The Marketing Plan Handbook (4th Edition)
Publisher: Metro Books
SKU: DADAX0136089364
ISBN : 9780136089360
Condition : New
SKU: DADAX0136089364
ISBN : 9780136089360
Condition : New
Price:
$112.18
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US Delivery Time: 3-5 Business Days.
Outside US Delivery Time: 8-12 Business Days.
The Marketing Plan Handbook (4th Edition)
A step-by-step guide to creating a customized marketing plan.
The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today.
Specifications of The Marketing Plan Handbook (4th Edition)
| GENERAL | |
|---|---|
| Author | Marian Burk Wood |
| Binding | Paperback |
| Language | English |
| Edition | 4 |
| ISBN-10 | 0136089364 |
| ISBN-13 | 9780136089360 |
| Publisher | Pearson |
| Number Of Pages | 224 |
| Publication Date | 2010-02-21 |
| DIMENSIONS | |
|---|---|
| Height | 8.9 inch. |
| Length | 7.4 inch. |
| Width | 0.7 inch. |
| Weight | 0.4 pounds. |
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